PROGRAM SCHEDULE
Ref No: PR 110 Program Name: Public Relations in the Oil and Gas Industry
Starts | Ends | Venue | Fees | Join Now |
03 Jun 2024 | 07 May 2024 | Dubai, UAE | $ 4,750 | Registration Closed |
19 Aug 2024 | 23 Aug 2024 | London, UK | $ 5,750 | Registration Closed |
30 Sep 2024 | 04 Oct 2024 | Dubai, UAE | $ 4,750 | Registration Closed |
25 Nov 2024 | 29 Nov 2024 | Istanbul, TR | $ 5,750 | |
16 Jun 2025 | 20 Jun 2025 | Dubai, UAE | $ 4,750 | |
18 Aug 2025 | 22 Aug 2025 | London, UK | $ 5,750 | |
29 Sep 2025 | 03 Oct 2025 | Dubai, UAE | $ 4,750 | |
24 Nov 2025 | 28 Nov 2025 | Istanbul, TR | $ 5,750 |
PROGRAM DETAILS
Introduction:
The oil and gas industry operates in a complex and ever-changing environment that requires effective communication and stakeholder management. Public relations plays a critical role in shaping the perception of the industry among its various stakeholders. This five-day training program will provide participants with an in-depth understanding of the fundamentals of public relations in the oil and gas industry.
Learning Objectives:
- Understand the importance of public relations in the oil and gas industry
- Learn about the key stakeholders and their expectations
- Develop effective communication strategies
- Gain knowledge of crisis communication and issues management
- Explore the role of social media in public relations
Training Methodology:
The training program will use a combination of lectures, case studies, group discussions, and practical exercises to engage participants and enhance their learning experience.
Target Audience:
This training program is designed for public relations professionals working in the oil and gas industry, including communication managers, media relations specialists, and public affairs officers.
Program Content :
Day 1: Introduction to Public Relations in the Oil and Gas Industry
- Overview of the oil and gas industry
- The role of public relations in the industry
- Key stakeholders and their expectations
- Introduction to communication strategies
Day 2: Communication Planning and Execution
- Developing a communication plan
- Identifying and targeting key audiences
- Message development and delivery
- Effective communication channels
Day 3: Crisis Communication and Issues Management
- Crisis communication planning and management
- Issues identification and management
- Managing media relations during a crisis
- Stakeholder engagement during a crisis
Day 4: Social Media and Digital Communication
- Overview of social media and its role in public relations
- Developing a social media strategy
- Effective use of digital tools for communication
- Social media monitoring and analytics
Day 5: Evaluation and Continuous Improvement
- Measuring the effectiveness of public relations campaigns
- Evaluation techniques and metrics
- Continuous improvement and adapting to changing circumstances
- Best practices for public relations in the oil and gas industry