Ref No: ML 175 Program Name: Leading with Purpose: Lead the Business

Starts Ends Venue Fees Join Now
16 Jan 2023 20 Jan 2023 London, UK $ 5,750Registration Closed
08 May 2023 12 May 2023 London, UK $ 5,750Registration Closed
12 Jun 2023 16 Jun 2023 Dubai, UAE $ 4,750Registration Closed
25 Sep 2023 29 Sep 2023 Houston, US $ 6,750Registration Closed
11 Dec 2023 15 Dec 2023 Dubai, UAE $ 4,750Registration Closed


The Essential 5-Day Development Program – Creating the Definitive Template for Business Success


Leading the Business with Purpose’ is one of the most commonly used, yet least understood and even less practiced statements applied by business leaders today.  It is the leaders responsibility to define their sense of purpose and therefore their justification for being in the privileged position that they hold.  Being a successful leader in any organisation, whether that be a Private Enterprise, a Government Agency, a Public Service or a third sector Charitable Organisation, requires a steadfast and unwavering resolve to be the best.  This program focusses on the very specific skills and behaviours that will help leaders be their best.

Throughout this program, delegates will take time out to consider in detail their corporate responsibilities and they will reflect on what is important to them and their respective organisations.  We will explore a variety of tips, techniques and practices that help to raise standards and real commitment to developing and promoting professional excellence.  Delegates will learn how to build and implement a business development strategy that will focus on what is uniquely important to each individual.

This five-day development program focusses on providing Leaders in all aspects of industry and public service to take time out, reflect and appreciate just what it is that is going so well for them professionally, then make clear plans and commitments to maintain these successes. In addition to this, we will identify why embracing good work ethics and establishing high moral standards in all business dealings is good, achievable practice and not some impossible objective.

It is the leaders responsibility to be that shining role model and provide clarity in times of uncertainty.  It is also the leaders responsibility to ensure their business is fit for the future and that means taking the tough decisions now that will ensure continued existence and success in the future.

This program is practical in nature, with greater emphasis on the actions which can be taken in the real world as opposed to deciphering models, concepts and theories that very often have little bearing on real life occurrences. Participants will learn that by applying the three purposeful behaviours contained within the strategic leadership competency of, ‘Lead the Business’. greater success will follow. We define this behavioural and competency framework as follows:

Lead the Business – leadership Competency – Three purposeful behaviours:

  1. Driving for Quality – Relentlessly pursues the highest standards of performance in order to meet the needs of, and deliver the best results for, all groups interested in the organisation’s success.
  2. Judgement – Makes high quality decisions through evaluating all the relevant data and reaching unbiased conclusions.
  3. Vision – Identifies and communicates a clear picture of a future desired state

 The Evidence for Senior Management to ‘Lead with Purpose’:

  • 94% of the world’s most admired companies believe that senior leaders who consciously engage with their employees create a competitive advantage. (Hay)
  • Organizations in the top 25% of employee engagement had twice the annual net income compared to the lowest quartile and returned 7 times more to shareholders over a 5-year period than the lowest quartile. (Kenexa)
  • Organizations with engagement of 65% or greater outperformed the total stock market index with returns 22% higher than average.  (Aon Hewitt)

 Employee Engagement Task Force “Nailing the Evidence” Workgroup: Bruce Rayton, University of Bath School of Management and Tanith Dodge & Gillian D’Analeze, Marks and Spencer plc Report written by David MacLeod and Nita Clarke

Learning Objectives

At the end of this ten-day masterclass, participants will be able to:

Lead the Business through:

  • Understanding personal and corporate responsibility when promoting a diverse and inclusive working culture.
  • Identifying Ethical & Moral Dilemmas and taking appropriate action.
  • Developing clear visionary statement of intent.
  • Communicating vision and direction with clarity and purpose.
  • Creating a strategy and measurable plan of action to implement in their organisation.


Target Audience

  • ‘C’ level executives.
  • First line direct reports of ‘C’ level executives who deputise on their behalf.
  • Board Level Directors.
  • Anyone who has the responsibility for Leading or Managing people or processes within their organisation.
  • Those executives who need to support a company culture that encourages autonomy and empowerment will find this programme especially beneficial.

Training Methodology

This practical results-oriented programme is based around the learning concept of appealing to the many varied and divers learning styles whilst achieving authentic emotional commitment. Participants will learn in an appropriately challenging, yet highly supportive environment.

The workshop will incorporate short inspiring facilitated discussions with structured lessons from the learning manual; captivating PowerPoint slides with stories to enhance key points; a variety of pertinent video sequences, ongoing learning reinforcement and discussions with action planning; ample time for Q&A and training activities which will reinforce the key messages within an open and engaging learning environment.

Program Content

 DAY 1 – Lead the Business: Taking the considered corporate viewpoint

  • The strategic triangle: An Elementary Game – Organisational purpose, means and the authorising environment
  • Fit for the Future? – The challenges of determining your ability to drive a healthy management culture
  • Raising your levels of influence and impact
  • A tactical understanding of effective networking
  • Illustrative cases of environment-shaping
  • A strategic view of pro-active planning

DAY 2 – Lead the Business: Defining Work Ethics & Establishing High Moral Standards:

  •  Identifying Ethical & Moral Dilemmas
  • Judgment Issues
  • The “It depends” theory
  • Reviewing the historical route of employment equity across various cultures, societies and countries
  • Understanding the difference between the legal obligations and ethical choices facing an organisation
  • Identify and resolve situations where individuals may have different perceptions and apply different values

 DAY 3 – Lead the Business:  Understanding organisation

  •  The expectations of employees and employers
  • Understanding audiences
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling
  • Empowering employees through social media
  • Steps for creating clear content that has impact

DAY 4 – Lead the Business: Building a Leadership Vision – Exposing the Reality

  •  Recovering and Building in a ‘PostCOVID-19 world’
  • Developing ‘engagement and follow-ship’ from your people
  • Identifying personal values and how they have shaped your executive leadership competence
  • Autonomy – Mastery – Purpose* Identifying the components for creating the environment for success.
  • The need for achievement, power and affiliation
  • Identifying authority and responsibility vs. accountability – Knowing what and when to let go

 DAY 5 – Lead the Business: Developing Strategy – The Key to Successful Board Level Connection

  • A global perspective of the various models of strategic leadership
  • Exploiting the latent creative talent within you
  • The steps for effective strategy execution
  • Securing collective commitment to your leadership vision from your team
  • Vision to Mission – Mission to Policy – Policy to Practice
  • Developing the framework for your ‘Leadership Strategy’ for implementation over 6, 12 and 24-months from today


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