PROGRAM DETAILS

Introduction

This course focuses on the critical components of effective event management. The candidates will learn development of large scale events such as festivals, conferences, ceremonies formal parties, concerts, or conventions. We explore the public relations and promotion skills in this marketing course for event managers, the role of an event planner and skills required will be emphasized throughout the course.

Furthermore, the course will cover the main tasks in an event planning and the role of event management in today’s world.

Targeting Audience

This Course most benefits managers who are being given event coordination tasks, events and marketing managers, seasoned event managers in an organization, individual who desire to develop new skills, add value to their companies, update or refresh a new skill set, take the opportunity to network or prepare for career change. Our course is designed to fit a variety of personalities.

Learning Outcomes

Upon completion of this course the trainees will be able to:

Save valuable time:

The success of an event depends on every element and every person involved in the project doing their job to a high standard, at the correct time and in the right place, which requires flexibility and cross-team communication; managing so many different people at one time takes versatility.

Access insider knowledge, skills & expertise:

Seasoned event managers who have seen and done it all will suggest ideas, plug in the gaps, and make improvements based on best practices and past experiences to help you create an outstanding memorable event.

Avoid hidden costs:

Event management companies know the important questions to ask. A seasoned Event Manager will ask the right questions from the start, so that hidden venue or supplier costs will be explained, avoiding any unexpected costs when it comes to paying the final invoice.

 Ensure you’re covered:

 In today’s world it’s crucial to ensure all of the necessary Health and Safety paperwork is created for each and every event, and this can be quite a task on its own! Risk assessment of all elements of the event will be coordinated by an Event Manager, giving you complete peace of mind that all the correct documentation is provided, and that you are covered, should any incidents occur.

Remain Stress Free:

 Stress reduction is often deemed the biggest benefit for employees when hiring an event management company. All of the liaison and preparation will be tended by them, leaving you worry-free knowing that they are on standby to manage any issues that may arise.

Past experiences have prepared Event Managers to tackle any type of surprises or situations, usually before anyone else notices; experienced event managers make it look easy and work tirelessly to create the best possible experience for their clients, leaving you free to relax and enjoy the event!

By outsourcing your event management requirements, you are buying-in a raft of skills and expertise including:

• Knowledge and experience of best locations and venues for your Event
• Experience in managing logistically challenging situations
• Creative ideas for social and partner programmes
• Purchasing power: ability to negotiate favorable rates and payment terms on your behalf
• Multiple supplier management
• Language and cultural understanding of event destinations

Program Content

Module 1: Power of Communication

• Welcome and Introductions
• Programme overview, design and options
• Opening Exercise: goal setting
• The Big Picture: overview and PR strategy
• When Public Relations should be used
• Corporate Identity and Image: establishing a positive image and identity
• Becoming a Neighbour of Choice: external reputation management
• Leaders’ Role in Managing Communications

Module 2: Understanding Organisation

• The expectations of employees and employers
• Understanding audiences
• Plotting the stakeholder communication journey
• Getting the message out to audiences
• Storytelling
• Empowering employees through social media
• Steps for creating clear content that has impact
• Developing trust and credibility with senior leaders

Module 3: Corporate Communications

• Media Relations best practices
• Effective event management
• Developing a crisis management toolkit
• Hosting VIP visits
• Protocol in practice
• Financial PR activities and roles
• Multinational and global communication challenges

Module 4: Risks and Threats

• Planning for the unexpected
• Using communication activities to manage risk to reputation
• Repairing a damaged reputation
• Identifying opinion formers and influencers
• Engaging with key decision makers
• Principles for building sustainable relationships with decision makers and influencers
• VIP and political contact programmes
• Monitoring political activities

Module 5: Powerful and Persuasive Planning

• 10 stages of PR planning
• Using market research to plan PR activities
• Developing measurable objectives for activities
• Identifying core messages
• Developing practical communication toolkits
• Creating a schedule of PR activities
• Measuring outputs, outcomes and value

Module 6: Social Media – Mission and Strategy

• Designing and creating your organization’s social media’s mission
• Ensuring your social media content is supported by clear strategic messages and core values and stays relevant and of a high quality
• Increasing awareness of your organization’s key strategic messages
• Cultivating partnerships to increase your online following