PROGRAM DETAILS

Introduction:

In today’s digital age, mastering sales and marketing through social media is crucial for businesses to stay competitive. This five-day training program aims to provide participants with a comprehensive understanding of the latest social media trends, tools, and techniques to boost their sales and marketing efforts.

Learning Objectives:

• Understand the role of social media in sales and marketing
• Learn the latest social media trends and tools
• Develop a social media marketing strategy
• Understand how to measure the success of social media campaigns
• Gain practical skills to create compelling social media content

Training Methodology:

The training program will utilize a mix of lectures, group discussions, case studies, and hands-on activities to ensure that participants have a practical understanding of social media marketing.

Target Audience:

The training program is designed for sales and marketing professionals, entrepreneurs, business owners, and anyone who wants to improve their social media marketing skills.

Program Content:

Day 1: Social Media Landscape

• Overview of social media platforms
• Latest social media trends and tools
• Understanding social media algorithms
• Building a social media presence
• Identifying target audiences

Day 2: Developing a Social Media Marketing Strategy 

• Creating a social media marketing plan
• Setting SMART goals
• Identifying key performance indicators (KPIs)
• Developing a content calendar
• Understanding the importance of brand identity

Day 3: Creating Compelling Social Media Content

• Best practices for social media content creation
• Creating engaging visuals and videos
• Writing effective copy for social media
• Content distribution and amplification
• Understanding social media analytics

Day 4: Paid Advertising on Social Media

• Understanding paid social media advertising
• Creating effective ad campaigns
• Targeting and retargeting audiences
• Budgeting and bidding strategies
• Measuring and analyzing ad performance

Day 5: Advanced Social Media Techniques

• Influencer marketing and collaborations
• Social media listening and reputation management
• Implementing social media automation tools
• Crisis management on social media
• Creating a long-term social media strategy.