PROGRAM DETAILS

Introduction:

International marketing management plays a crucial role in today’s globalized business environment. This training program aims to equip participants with the knowledge and skills needed to effectively navigate the complexities of international markets and develop successful international marketing strategies. Through interactive sessions, case studies, and practical exercises, participants will gain insights into international marketing concepts, learn about market entry strategies, and develop skills for managing international marketing campaigns.

The training program will benefit the participants with the knowledge and skills needed to succeed in the global marketplace. By the end of the program, participants will have a solid understanding of international marketing concepts, market entry strategies, product and pricing strategies, promotion and distribution strategies, and marketing analysis. They will be able to apply their learning to develop comprehensive international marketing plans and strategies that drive business growth and success in diverse global markets.

Learning Objectives:

Understand the fundamentals of international marketing management

• Learn about cultural, economic, and political factors affecting international marketing
• Develop strategies for market entry and expansion into international markets
• Gain insights into international product, pricing, promotion, and distribution strategies
• Learn to analyze and adapt marketing strategies for different international markets

Training Methodology:

The training program will involve a combination of interactive lectures, group discussions, case studies, and hands-on exercises. Participants will have the opportunity to engage in real-world simulations and analyze international marketing scenarios to enhance their understanding and application of the concepts.

Target Audience:

• Marketing managers and executives working in international markets
• Business development professionals seeking to expand into global markets
• Entrepreneurs and small business owners interested in international expansion
• International trade professionals involved in marketing and sales
• Anyone interested in gaining a comprehensive understanding of international marketing management

Program Content:

 Day 1: Introduction to International Marketing Management

• Overview of international marketing management concepts and challenges
• Understanding cultural, economic, and political factors in international marketing
• Analyzing market potential and selecting target international markets
• Conducting market research and understanding consumer behavior in global markets
• Case studies on successful international marketing campaigns

Day 2: Market Entry Strategies and Market Expansion

• Exploring market entry modes: export, licensing, franchising, joint ventures, etc.
• Assessing the advantages and disadvantages of different market entry strategies
• Developing market expansion strategies for international markets
• Evaluating strategic alliances and partnerships in global markets
• Case studies on successful market entry and expansion strategies

Day 3: International Product and Pricing Strategies

• Adapting products for international markets: standardization vs. localization
• Developing global product branding and positioning strategies
• Pricing strategies in international markets: cost-based, competition-based, and value-based
• Managing pricing across multiple markets and currency fluctuations
• Case studies on effective product and pricing strategies in global markets

Day 4: International Promotion and Distribution Strategies

• Designing global marketing communication strategies
• Creating effective advertising and promotional campaigns for international markets
• Digital marketing strategies for reaching global audiences
• Managing international distribution channels and logistics
• Case studies on successful international promotion and distribution strategies

Day 5: International Marketing Analysis and Strategy Adaptation

• Analyzing and interpreting market data for international markets
• Assessing market competitiveness and identifying opportunities
• Adapting marketing strategies for cultural, legal, and regulatory differences
• Managing global marketing teams and cross-cultural communication
• Creating an international marketing plan and measuring performance

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