PROGRAM SCHEDULE

Ref No: PR 103 Program Name: Creating Effective Social Media Communication

Starts Ends Venue Fees Join Now
06 Mar 2023 10 Mar 2023 Dubai, UAE $ 4,750Registration Closed
07 Aug 2023 11 Aug 2023 Dubai, UAE $ 4,750Registration Closed

PROGRAM DETAILS



 

Introduction

If your organization needs to create a strategy that includes all the effective communication tools for each of its social media platforms this course is for you. Given the rapidly developing scope and potential of digital communications what should be your social media mission and strategy? How, too, can you sustain, build and broaden the range of audiences who experience your organization and respond to web users’ demands for accessibility and person-to-person online contact? This programme will help those who wish use the social web to open up to diverse audiences by initiating conversations in order to communicate, increase engagement and understanding of your organization.

Learning Objectives

By attending this highly interactive programme, delegates will gain:

  • An understanding how to create a social media mission and strategy for your business that takes your organization to a social platform through:
  • close integration with social media, networking and bookmarking websites
  • the creation or expansion of effective communication tools with new ‘voices and strands’
  • social features around your social media platforms
  • Clarify and decide your social media goals in globalized markets
  • Know how to distribute your social media content where audiences are active online
  • Learn how to communicate through many voices from across your organization
  • Encourage ‘fans’ to act as advocates for your organization

Target Audience

The seminar is designed for leaders and key players wanting to learn more about using social media tools and techniques. As the course is very practical it is also ideal for those who wish to design and deliver a world class social media platform for their organization.

Training Methodology

This practical and results-oriented program is based on adult learning concept. It incorporates short inspiring lectures with structured lessons from the learning manual; captivating PowerPoint slides with videos to enhance learning; ongoing discussions with action planning; ample time for Q&A; training activities to reinforce key concepts within a fun learning environment.

 Program Content

Day 1

 Social Media Mission and Strategy 

  • Clarifying your organization’s social media’s mission
  • Expanding your social media with more voices, more followers and more content in a globalized world where attracting and keeping ‘fan’s in increasingly difficult
  • Using social media as an effective commutation ‘marketing’ tool
  • Ensuring your content is supported by clear strategic messages and core values

 Deciding Your Key Messages for Each Platform 

Day 2 & 3

  • Looking at existing popular platforms (Facebook, Twitter, Flickr and YouTube) and deciding objectives for each
  • Growing your number of followers and level of fan engagement
  • Deciding the number and frequency of ‘posts’
  • Ensuring content is discussion based, offering something that fans can respond to or interact with

 Aligning Your Organization with Social Media Messages 

Day 4 & 5

  • Raising the profile of social media activities through the integration of online and offline marketing campaigns
  • Distribute ownership of social media platforms across teams and departments (with clear boundaries, guidelines and objectives)
  • Embed social media in your current website to maximise use of internet resources
  • Understanding the risks and benefits of social media communication
  • Social media communication’s do’s and don’ts
  • Action planning back at work

 

 

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