PROGRAM SCHEDULE

Ref No: CS 108 Program Name: Account Relationship Strategies for Oil, Gas and Power

Starts Ends Venue Fees Join Now
11 Dec 2023 15 Dec 2023 Dubai, UAE $ 4,750Registration Closed
13 May 2024 17 May 2024 Dubai, UAE $ 4,750
16 Sep 2024 20 Sep 2024 Marrakesh, MR $ 5,250
02 Dec 2024 06 Dec 2024 London, UK $ 5,750

PROGRAM DETAILS



Introduction:

The oil, gas, and power industries are highly competitive, and the ability to develop and maintain profitable relationships with customers is essential to achieving business success. Account relationship management is a critical skill that enables professionals in these industries to build strong, long-lasting relationships with customers and to develop strategies that maximize the value of those relationships.

The Account Relationship Strategies for Oil, Gas, and Power training program is a comprehensive five-day program designed to provide participants with the knowledge and skills they need to excel in account relationship management. The program is structured to provide a practical, hands-on approach that focuses on best practices in account management and relationship building.

Throughout the training program, participants will learn how to develop effective strategies for identifying and analyzing customer needs and preferences, building strong relationships with customers, and communicating effectively with customers and stakeholders. Participants will also gain valuable insights into the latest trends and best practices in account relationship management in the oil, gas, and power sectors.

The program will be delivered by expert trainers with extensive experience in the oil, gas, and power industries. The trainers will use a variety of instructional methods, including lectures, case studies, group discussions, role-plays, and exercises, to ensure that participants learn through a practical, hands-on approach.

By the end of the program, participants will have gained the skills and knowledge they need to develop and maintain profitable relationships with customers in the oil, gas, and power sectors. They will be equipped with the tools and techniques needed to take a customer-centric approach to account management and to achieve profitable results.

Learning Objectives:

By the end of the program, participants will be equipped with the knowledge and skills required to: 

  • Understand the importance of account management and relationship building in the oil, gas, and power sectors
  • Develop strategies to identify and analyze customer needs and preferences
  • Build strong and long-lasting relationships with customers
  • Gain knowledge and skills to effectively communicate with customers and stakeholders
  • Implement best practices in account management to achieve profitable results

Training Methodology:

This training program will be delivered through a combination of lectures, case studies, group discussions, role-plays, and exercises to enable participants to learn through a practical, hands-on approach.

Target Audience: The training program is suitable for professionals in the oil, gas, and power industry, including sales and marketing executives, account managers, business development managers, and customer relationship managers.

Program Outline: 

Day 1: Understanding Account Relationship Management 

  • Introduction to Account Relationship Management
  • Importance of Account Management in the Oil, Gas, and Power Sectors
  • Key Account Management Strategies
  • Building Strong Relationships with Customers
  • Best Practices in Account Management 

Day 2: Customer Analysis and Segmentation

  • Identifying and Analyzing Customer Needs and Preferences
  • Customer Segmentation and Targeting
  • Developing a Customer Profile
  • Managing Customer Expectations
  • Understanding Customer Buying Behavior

Day 3: Effective Communication and Negotiation Skills 

  • Effective Communication in Account Management
  • Negotiation Skills for Account Managers
  • Handling Customer Objections
  • Influencing Customer Behavior
  • Conflict Management

Day 4: Building and Maintaining Relationships 

  • Developing and Maintaining Relationships with Customers
  • Managing Customer Feedback and Complaints
  • Relationship Building with Key Stakeholders
  • Handling Challenging Situations in Account Management
  • Developing a Customer Retention Strategy

Day 5: Performance Measurement and Evaluation 

  • Measuring Performance and Evaluating Results
  • Key Performance Indicators for Account Management
  • Using Data Analytics in Account Management
  • Continuous Improvement in Account Management
  • Action Planning and Implementation

 

 

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