Don’t be the same,be better!

Home Masterclass: Corporate Public Relations Strategy

PROGRAM DETAILS

  • Ref:
  • PR106
  • Course Title:
  • Masterclass: Corporate Public Relations Strategy
  • Fees:
  • 6500
  • Venue:
  • New York, USA
  • Date:
  • 2021-10-25

PROGRAM DETAILS

Introduction
 
To be successful in business, whether that be in the public, private or third sectors, fantastic people will be highly effective communicators and strategists in matters concerned with the ‘Public Relations’ arena.
 
Corporate Public Relations are at the very core of successful business performance. Contemporary methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global and it with this in mind, this Corporate Public Relations Strategy Masterclass has been developed.
 
Learning Objectives 
 
At the end of this five-day workshop, participants will be able to: 
  • Set Corporate Affairs in its strategic pre-emptive and successful context
  • Develop an understanding of stakeholder programmes for regular, focused communication activities
  • Examine the development of Corporate Affairs tools, models and techniques
  • Understand how to develop and coordinate strategy, plans and tactics
  • Evaluate the use of research. 
Target Audience
 
This workshop will be of particular benefit to those who are currently working in the public relations or marketing function of the organization. Individuals who feel the need to refresh their skills, knowledge and approach in executing positive marketing or PR initiatives will also gain grate benefit.  This may include, but is not limited to the following:
  • Newly promoted members to the PR/Marketing team. 
  • Line Managers seeking to develop their public relations skills.
  • Leaders interested in evaluating their current skill set.
  • Public Relations professionals.
  • Other key personnel in the organisation whose work involves contact and interaction with both internal and external communities.
  • Multi-disciplined professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration.
Training Methodology 
 
This practical and results-oriented program incorporates short inspiring facilitated discussions with structured lessons from the learning manual.  There is a captivating PowerPoint slide presentation with stories to enhance learning, a variety of pertinent video sequences, ongoing learning reinforcement and discussions with action planning. Ample time will be given for questions and answers.
 
Programme Content
 
Day 1: Power of Communication
  • Welcome and Introductions
  • Programme overview, design and options
  • Opening Exercise: goal setting
  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbour of Choice: external reputation management
  • Leaders’ Role in Managing Communications
Day 2: Understanding organisation
  • The expectations of employees and employers
  • Understanding audiences
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling
  • Empowering employees through social media
  • Steps for creating clear content that has impact
  • Developing trust and credibility with senior leaders
Day 3: Corporate Communications
  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges
Day 4: Risks and Threats
  • Planning for the unexpected
  • Using communication activities to manage risk to reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision makers
  • Principles for building sustainable relationships with decision makers and influencers
  • VIP and political contact programmes
  • Monitoring political activities
Day 5: Powerful and Persuasive Planning
  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes and value